Flip Flop vs Common Sense

I've been excitedly enthralled with the upcoming election this year, so I've been watching all the news channels and talking heads. It has been amazing to me how different politics is from my small business.

I began to ponder what if our clients viewed and rated us the same way the media views the politicians? And what if the expectations were the same? I believe that would make for a very interesting business model.

In business when you come up with an idea or make a decision on a marketing plan or campaign, you test, test, test! That is the rule for determining if your plan is working, right,

And if you do it for a while and are not getting the desired results, you stop, analyze, get advice, then change your strategy. That makes sense to me, doesn't?

But as I've noticed in the news media, when a Presidential Candidate determines a plan, and then later re-examines it and makes any attempt to alter it, it's called a "Flip Flop" suggesting that it's a bad thing.

I just don't understand. When you have a business if you don't look at what's not working and make adjustments, we call that bad business. Can you imagine what would have happened to "Coca-Cola" if they had 'stayed the course' after the results of the "New Coke" came in?
Consumers would have been stuck with that horrible drink, and Coca-Cola would have lost tons of money and possibly gone out of business.

Thank heavens for the "flip flop"! Where would we be without it? Saddled with inventory we could not move, sales staff who were not producing, investments that were not performing and advertising that was not pulling.

Hmmm, it seems to me that the political media could learn a thing or two from entrepreneuers. That changing your policy or strategy from time to time, is "common sense" not "flip flopping"
and when used properly can make an extremely successful outcome.

Something to think about!

Gail Turner Brown
www.smallbusinessnetworktv.com